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Must. Love. Advertising.
From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising...
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Think About Tomorrow’s Audience Today
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series Who is your audience today? Who is your audience tomorrow? You probably have an answer to the first question, but what about...
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It’s time to change your ‘Millennial-shmenial’ attitude…
If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential...
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Public Relations-–the key to your trade show success.
What does it mean when the air begins to warm and the leaves start returning to the trees? It’s time to start gearing up for the busy trade show season of course! But before heading to the airport,...
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Marketing Needs English Majors
If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional...
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Marketing Needs English Majors: The Skills
It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public....
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Even from the Grave, David Ogilvy is still Mobile
News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it. As we move into new mobile platforms, there’s a lot of value in exploring what...
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The early bird gets the lion’s share.
I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well...
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6 Steps To Boosting Your Instagram Profile
Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers: 1. Start at home....
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First Impressions
First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn...
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